Succesful new product pricing practices : A contingency approach

By Paul T. M. Ingenbleek, M. Debruyne, R. Frambach, Theo M. M. Verhallen, Netherlands Marion Debruyne. 2003

198 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/9e2921f56cd445cf1249464a9e55809c23a60e95

Citations in the corpus

• Pricing orientation, pricing capabilities, and firm performance (2013, methodology): “Ingenbleek et al. (2003, 2010), finally, examined the relationship between pricing strategy and new product success.”
• Customer value‐based pricing strategies: why companies resist (2008, background): “Of these, customer value-based pricing is increasingly recognised in the literature as superior to all other pricing strategies (Ingenbleek et al., 2003).”