The effects of musical and voice “fit” on responses to advertisements

By Adrian C. North, Liam MacKenzie, Ruth M. Law, D. Hargreaves. 2004

114 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Food Science, Marketing

View Paper: https://www.semanticscholar.org/paper/9d9c9b586c9f26db017223584f1a3b13213c47b6

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Steve Oakes

In Food Science

1. Steve Oakes

In Marketing

1. Steve Oakes
2. Adrian C. North

Citations in the corpus

• Evaluating Empirical Research into Music in Advertising: A Congruity Perspective (2007, background): “Bruner (1990) reviewed the literature examining the use of music in both advertising and service environment contexts, while Oakes (2000) introduced the Musicscape as a visual synthesis of empirical research into the influence of background music specifically within service environments.”