On the Role of Brand Stereotypes in Shaping Consumer Response toward Brands: An Empirical Examination of Direct and Mediating Effects of Warmth and Competence

By Björn Sven Ivens, Alexander Leischnig, Brigitte Muller, Katharina S. Valta. 2015

129 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Customers’ Willingness to Disclose Personal Information throughout the Customer Purchase Journey in Retailing: The Role of Perceived Warmth (2020, background): “Moreover, warmth perceptions generate positive emotional reactions and behaviors (e.g., Fiske et al. 2002; Fiske, Cuddy, and Glick 2007; Ivens et al. 2015; Möller and Herm 2013), which positively impact the customer-company relationship (Huang and Ha 2020).”
Do brand warmth and brand competence add value to consumers? A stereotyping perspective (2020, background): “171) and, indeed, brand personality has been modeled as an antecedent of brand stereotypes (Ivens et al., 2015), meaning that the attributes of brands, which sum up into brand personality, predict the content of brand stereotypes, as reflected in warmth and competence.”
Examining the effects of robots' physical appearance, warmth, and competence in frontline services: The Humanness‐Value‐Loyalty model (2021, background): “For instance, Ivens et al. (2015) found that imbuing warmth and competence personality cues to brands affects customers' emotional responses.”