23 – Preference mapping and food product development
By H. Macfie. 2007
62 citations recorded by the source corpus.
Subfields: Food Science, Plant Science
View Paper: https://www.semanticscholar.org/paper/9ba7a419bdbca7d49ebdeef9b943b935f114b490
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In Food Science
In Plant Science
Citations in the corpus
- An alternative way to uncover drivers of coffee liking: Preference mapping based on consumers’ preference ranking and open comments (2014, background): “Internal preference mapping has been identified as advantageous for marketing actionability and new product creativity as the preference space is created on the basis of consumers’ responses alone (MacFie, 2007; van Kleef, van Trijp, & Luning 2006).”