Consumer cosmopolitanism: Review and replication of the CYMYC scale

By Petra Riefler, Adamantios Diamantopoulos. 2009

200 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/99cd4a1d33a9a17efae9befaa4074014c84ed454

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Petra Riefler
2. Geoffrey N. Soutar
3. Dana L. Alden
4. Adamantios Diamantopoulos
5. Jan-Benedict E M Steenkamp
6. N. Prebensen
7. Muzaffer Uysal

In Organizational Behavior and Human Resource Management

1. Geoffrey N. Soutar
2. Petra Riefler
3. N. Prebensen
4. Muzaffer Uysal

In Sociology and Political Science

1. Petra Riefler
2. Geoffrey N. Soutar
3. Jan-Benedict E M Steenkamp
4. N. Prebensen
5. Adamantios Diamantopoulos
6. Muzaffer Uysal

Citations in the corpus

• The Effect of Global Company Animosity on Global Brand Attitudes in Emerging and Developed Markets: Does Perceived Value Matter? (2013, background): “A cosmopolitan is “an open-minded individual whose consumption orientation transcends particular cultures, localities or communities and who appreciates diversity including trying products and services from a variety of countries” (Riefler and Diamantopoulos 2009, p. 415).”