The impact of knowledge types on the consumer search process

By Anna S. Mattila, Jochen Wirtz. 2002

131 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/9872ce907a5084e51fc30a2e94ab01f749188297

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Jochen Wirtz
2. Anna S. Mattila
3. I. Lin
4. Holger Roschk

In Organizational Behavior and Human Resource Management

1. Jochen Wirtz
2. Anna S. Mattila

In Sociology and Political Science

1. Jochen Wirtz

Citations in the corpus

• Halo in customer satisfaction measures: The role of purpose of rating, number of attributes and customer involvement (2003, background): “attributes refer to attributes which consumers may not be able to evaluate reliably even after consumption ( Mattila and Wirtz, 2002 ).”