Halo in customer satisfaction measures: The role of purpose of rating, number of attributes and customer involvement

By Jochen Wirtz. 2003

102 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/c5992184dc21796598ffc51abe2bf1229b8e7f5c