Exploring Alternative Antecedents of Customer Delight

By Anand Kumar, R. Olshavsky, M. King. 2001

157 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/97c0d16bc92a0b2f2226082ecc4e63513dadd3b6

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Citations in the corpus

• Wowing the millennials: creating brand equity in the wine industry (2006, background): “Managerial implications Kumar et al. (2001), in their article on the antecedents of customer delight, recommend that organizations try to find a very meaningful way to delight customers “through an on-going activity which physically and/or mentally engages the customer with the firm or its products ”