The weight of the bottle as a possible extrinsic cue with which to estimate the price (and quality) of the wine? Observed correlations
By Betina Piqueras-Fiszman, Charles Spence. 2012
113 citations recorded by the source corpus.
Abstract We report a study designed to assess whether there is any ‘weight’ to the claim that better (or, at the very least, more expensive) wines come in heavier bottles. A field study was conducted in an independent wine retailer in which we looked for correlations between weight, price, and a range of other explanatory variables. The data concerning 275 wine bottles from five countries were analyzed. An internet-based questionnaire was also conducted in order to assess the belief that 150 Spanish consumers held concerning the relationship between the weight of the bottle and the quality (and price) of the wine. The results revealed that the weight of the wine bottles correlated positively and significantly with the price of the wines; the significance level of this correlation varied by country. In addition, the weight of the bottle was also correlated with a number of other properties of the wine, including its vintage, color, and alcohol content. These findings suggest that consumers can extract potentially useful information by simply ‘feeling’ the price of the wine (i.e., by holding the bottle in their hands). The results of the questionnaire revealed a consumer trend toward associating the weight of the bottle, the price of the wine, and its quality.
Subfields: Food Science, Plant Science, Tourism, Leisure and Hospitality Management
View Paper: https://www.semanticscholar.org/paper/97a0e2ff529e6dd9709c5ec114d2f05d15a6bdf8
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Citations in the corpus
- The taste of cutlery: how the taste of food is affected by the weight, size, shape, and colour of the cutlery used to eat it (2013, result): “This is the opposite pattern of results from [35] who reported that yoghurt was perceived as denser and more expensive when tasted from heavier plateware (see also [38]).”
- Store Atmospherics: A Multisensory Perspective (2014, background): “Considering the restricted opportunities for packaging innovations in the wine aisle (Piqueras-Fiszman & Spence, 2012a), it should be borne in mind that this setting might, then, represent a best case scenario when it comes to demonstrating the effect of the atmosphere on shopper behavior.”