Fair Trade: Dynamic and Dilemmas of a Market Oriented Global Social Movement
By J. Wilkinson. 2007
138 citations recorded by the source corpus.
Subfields: Plant Science, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/96996a933db509ff57f9d0f8df7c2f1d1169147e
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In Plant Science
In Strategy and Management
Citations in the corpus
- Sustainability in entrepreneurship: A tale of two logics (2011, background): “…services, powerful actors may emphasize profitability logic and virtually ignore sustainability logic; while in others-such as the food industry, incumbents are more sensitive to the activism sentiment of consumers and thus, more attuned to both logics (Baker and Sinkula, 2005; Wilkinson, 2007).”