US Food Company Branded Advergames on the Internet: Children's exposure and effects on snack consumption

By Jennifer L. Harris, Sarah E. Speers, M. Schwartz, K. Brownell. 2012

163 citations recorded by the source corpus.

Subfields: Education, Literature and Literary Theory, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/959b40c72525857211072be6bffc58a0e51c44aa

How researchers see this paper

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In Education

1. Soontae An
2. Eun Hae Park
3. Hyun Seung Jin

In Literature and Literary Theory

1. Soontae An
2. Eun Hae Park
3. Hyun Seung Jin

In Sociology and Political Science

1. Soontae An
2. Hyun Seung Jin

Citations in the corpus

• Children's Advertising Literacy for Advergames: Perception of the Game as Advertising (2014, background): “In fact, recent experimental studies found significant effects of advergames on children’s food consumption (Dias and Agante 2011; Folkvord et al. 2013; Harris et al. 2011; Harnadez and Chapa 2010; Mallinckrodt and Mizerski 2007; Pempek and Calvert 2009).”