Perceptions of Academics and Students as Customers: A survey of administrative staff in higher education

By Tim Pitman. 2000

181 citations recorded by the source corpus.

Subfields: Education, Management of Technology and Innovation, Political Science and International Relations

View Paper: https://www.semanticscholar.org/paper/95801d807154467ca3f3b6ba73a5833ce7c33d88

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Education

1. R. Brennan
2. Greg Wood
3. Lynne Eagle
4. Göran Svensson

In Management of Technology and Innovation

1. R. Brennan
2. Greg Wood
3. Lynne Eagle
4. Göran Svensson

In Political Science and International Relations

1. R. Brennan
2. Greg Wood
3. Lynne Eagle
4. Göran Svensson

Citations in the corpus

• Are university students really customers? When illusion may lead to delusion for all! (2007, background): “…is an idea that has been adopted in non-marketing contexts, such as the relationships between universities and their students (Aliff, 1998; Baldwin, 1994; Delmonico, 2000; Driscoll and Wicks, 1998; Lust, 1998; Pitman, 2000; Seymour and Collett, 1991; Shupe, 1999; Spicuzza, 1992; Tierney, 1999).”
• Are students customers? TQM and marketing perspectives (2007, background): “Additionally, the rights and responsibilities of both the student and the institution in all parts of the education process need to be clearly stated (Pitman, 2000).”