Accelerating Customer Relationships: Using Crm and Relationship Technologies

By R. Swift. 2000

407 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Strategies for successful CRM implementation (2007, unknown): “Swift (2001) and Smith (2006) suggest the following rules for discussions with CRM solution providers: . never take a vendor's claims at face value; . never assume a vendor reference is valid; . always talk with the reference's IS staff; . never take IS claims at face value; . always talk to the…”
Customer relationship management and customer satisfaction: the mediating role of relationship quality (2017, unknown): “RM is an enterprise-wide approach, which, through meaningful communications, aims to understand and influence customers in order to improve customer acquisition, customer retention and profitability (Swift, 2001).”
Application of data mining techniques in customer relationship management: A literature review and classification (2009, methodology): “This framework is also based on the research conducted by Swift (2001), Parvatiyar and Sheth (2001) and Kracklauer et al. (2004).”