The Effect of Marketer-Suggested Serving Size on Consumer Responses: The Unintended Consequences of Consumer Attention to Calorie Information

By G. Mohr, Donald R. Lichtenstein, Chris Janiszewski. 2012

144 citations recorded by the source corpus.

Subfields: Marketing, Public Health, Environmental and Occupational Health

View Paper: https://www.semanticscholar.org/paper/909436384254415b4227735377cfd098377d3eef

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Ashwin Malshe
2. Manoj K. Agarwal

In Public Health, Environmental and Occupational Health

1. Ashwin Malshe
2. Manoj K. Agarwal

Citations in the corpus

• From Finance to Marketing: The Impact of Financial Leverage on Customer Satisfaction (2015, methodology): “To explore this moderation in more detail, we followed Spiller et al. (2013) and performed a floodlight analysis using the method described in Mohr, Lichtenstein, and Janiszewski (2012).”