Emarketing Excellence: Planning and Optimizing your Digital Marketing

By D. Chaffey, P. Smith. 2012

340 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/9041fc0c85fbe115f975f8a0330256f9dd0de2e4

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Heini Taiminen
2. Joel Järvinen

Citations in the corpus

• Harnessing marketing automation for B2B content marketing (2016, background): “According to Chaffey and Smith (2013), the most commonly used formats of digital content include pictures, videos and animations, e-books or shorter customer guides, white papers, podcasts, webinars, infographics, blog texts and social media posts.”