Factors influencing adoption of mobile banking by Jordanian bank customers: Extending UTAUT2 with trust

By Ali Abdallah Alalwan, Yogesh Kumar Dwivedi, Nripendra P. Rana. International Journal of Information Management, 2017

1,505 citations recorded by the source corpus.

The study examines the factors influencing behavioral intentions and adoption of Mobile banking by Jordanian bank customers.The study uses extended unified theory of acceptance and use (UTAUT2) as a basic model.The data were collected by conducting a field survey and was completed by 343 customers from Jordanian banks.All the hypotheses except for social influence on behavioral intention to adopt Mobile banking were found significant.The variance explained by the model in behavioral intention was found as 65%. Banks seem to be one of the most business that are really interested in such systems to provide their customers better services as well as to enhance their effectiveness and efficiency. However, the successful implementation of Mobile banking largely depends on the extent of how much customers are fully motivated to adopt it. In fact, over the Jordanian context, the adoption rate of mobile banking is very low and quite few studies that have examined the related issues of mobile banking. Thus, the purpose of this study is to investigate the factors influencing behavioural intention and adoption of Mobile banking by customers of Jordanian banks. The proposed model has assimilated factors from the extended Unified Theory of Acceptance and Use of Technology (UTAUT2) along with trust. Data was collected by conducting a field survey questionnaire completed by 343 participants. The results mainly showed that behavioural intention is significantly and positively influenced by performance expectancy, effort expectancy, hedonic motivation, price value and trust. This study also looking forward to providing the Jordanian banks with applicable guidelines for effectively implementing and designing Mobile banking. Furthermore, research limitations and future directions will be discussed further in the last section.

Subfields: Artificial Intelligence, Information Systems and Management, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/9018bff90e47281bde04e0a919f1d55b9d488f81

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The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Artificial Intelligence

  1. Ali Abdallah Alalwan
  2. Nripendra P. Rana
  3. Yogesh Kumar Dwivedi
  4. Cheng-Min Chao
  5. Kuttimani Tamilmani
  6. Samuel Fosso Wamba
  7. Abdullah Mohammed Baabdullah
  8. Pushp P. Patil

In Information Systems and Management

  1. Ali Abdallah Alalwan
  2. Nripendra P. Rana
  3. Yogesh Kumar Dwivedi
  4. Kuttimani Tamilmani
  5. Samuel Fosso Wamba
  6. Pushp P. Patil
  7. Abdullah Mohammed Baabdullah
  8. Rohita Dwivedi

In Organizational Behavior and Human Resource Management

  1. Nripendra P. Rana
  2. Ali Abdallah Alalwan
  3. Yogesh Kumar Dwivedi
  4. Kuttimani Tamilmani
  5. Samuel Fosso Wamba
  6. Pushp P. Patil
  7. Abdullah Mohammed Baabdullah
  8. Ali Tarhini

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