Common bond and common identity groups on the Internet: Attachment and normative behavior in on-topic and off-topic chats.

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Talk to me: foundations for successful individual-group interactions in online communities (2006, background): “gists have distinguished topic-based (or identity) groups, in which members are attached to the group as a and the purposes for which it exists, bond-based groups, in which members are attached to the group because of their friendships with other members [ 30 ].”
Applying Common Identity and Bond Theory to Design of Online Communities (2007, methodology): “We started with three highly cited papers on common identity and bond (Postmes, and Spears 2000; Prentice et al. 1994; Sassenberg 2002) and then used their bibliographies and the Social Science Citation Index to identify relevant research that was cited by or cited these papers, respectively.”