Structured review using TCCM and bibliometric analysis of international cause-related marketing, social marketing, and innovation of the firm

By Shiwangi Singh, Sanjay Dhir. International Review on Public and Nonprofit Marketing, 2019

153 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/8f322d3a80c32603aa54f432442e0a648927063c

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Ismail Akbani
2. Shiwangi Singh
3. Sanjay Dhir

In Sociology and Political Science

1. Ismail Akbani
2. Shiwangi Singh
3. Sanjay Dhir

Citations in the corpus

• The Relationship Between “Job Satisfaction” and “Job Performance”: A Meta-analysis (2021, background): “Bibliometric reviews (Singh & Dhir, 2019; Singh, et al., 2020a, 2020b, 2020c), frameworkbased reviews (Paul & Benito, 2018), hybrid review with a framework for setting future research agendas (Kumar et al., 2020; Paul & Singh, 2017), “meta-analysis” (Knoll & Matthes, 2017; Rana & Paul, 2020),…”
• Service innovation implementation: a systematic review and research agenda (2020, methodology): “In the TCCM framework, T stands for theory development, C for context, C for characteristics, and M for methodology (Paul & Rosado-Serrano, 2019; Shaik & Dhir, 2020; Singh & Dhir, 2019).”