Travellers' acceptance of consumer-generated media: An integrated model of technology acceptance and source credibility theories

By Julian K. Ayeh. Computers in Human Behavior, 2015

299 citations recorded by the source corpus.

Subfields: Communication, Information Systems and Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/8efe9bfbcd7c9c3b366881c679817efbd03f6693

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In Communication

In Information Systems and Management

In Sociology and Political Science

Citations in the corpus

Understanding consumer intention to participate in online travel community and effects on consumer intention to purchase travel online and WOM: An integration of innovation diffusion theory and TAM with trust (2016, unknown): “For example, studies by Morosan (2012), Kim, Ferrin et al. (2008), Kim, Lee et al. (2008), and Ayeh (2015) and Agag and El-Masry (2016) among others, offer strong empirical support for a positive relationship between perceived usefulness and ease of use.”
The manager's dilemma: a conceptualization of online review manipulation strategies (2018, background): “…of tourism businesses has various implications, as ratings appear to increasingly inspire prospective guests to research different aspects of their holiday and to base their decision-making on the opinions of fellow travellers (Ayeh, 2015; Sparks, Perkins, & Buckley, 2011; Xiang & Gretzel, 2010).”
From desktop to destination: User-generated content platforms, co-created online experiences, destination image and satisfaction (2020, background): “Ayeh (2015) further claimed that online tourists’ assessment of PU has the strongest impact on UGC adoption intention.”
Understanding consumers’ social media engagement behaviour: An examination of the moderation effect of social media context (2021, unknown): “Also, consumer-generated content is sometimes viewed with scepticism; peers are not considered to be a reliable source of information due to their perceived lack of expertise, according to the source credibility theory (Ayeh, 2015).”
Fake News, Real Problems for Brands: The Impact of Content Truthfulness and Source Credibility on consumers’ Behavioral Intentions toward the Advertised Brands (2019, background): “In fact, recent developments of the source credibility theory (Ayeh 2015; Hovland, Janis, and Kelley 1953; Pornpitakpan 2004) in the online context (see: Lowry, Wilson, and Haig 2014 for a review) highlight the fact that simple cues determine the credibility of a source.”
An exploration of the factors influencing social media continuance usage and information sharing intentions among Korean travellers (2017, background): “Inaddition, TSM users are more inclined to utilize information from consumergenerated media to make arrangements for their travel when they believe that information arises from credible travelers (Ayeh, 2015).”