The role of social identification and hedonism in affecting tourist re-patronizing behaviours: The case of an Italian festival

By S. Grappi, F. Montanari. 2011

350 citations recorded by the source corpus.

Since the 1990s Europe and other continents have been organising a significantly larger number of festivals with the objective of stimulating tourism and exploiting potential economic opportunities. The prominence of these events has led to intense competition between festivals in attracting visitors and it has become important to analyse factors which might influence attendees’ retention. Drawing on existing literature on retail and service sectors, this study aims to identify the role played by emotions, hedonism, satisfaction, and social identification in mediating the effects of environmental factors on attendees’ re-patronizing intention. This study includes an on-site survey of 449 visitors attending an Italian festival gaining in popularity, and analyses data using a structural equations model. Results suggest that hedonism and social identification are key-facilitators between environmental cues and attendees’ re-patronizing intention.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/8e99b1b161a6736af18a3d1b199676a262c4dc5b

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Citations in the corpus

Make It Memorable: Tourism Experience, Fun, Recommendation and Revisit Intentions of Chinese Outbound Tourists (2020, background): “stimulate the feelings of enjoyment, fantasy, and happiness [14,75].”
Mediating Effects of Place Attachment and Satisfaction on the Relationship between Tourists’ Emotions and Intention to Recommend (2017, background): “Recommendation intentions are indicators of positive behavioral outcome from satisfactory tourist experiences (Bigné, Sanchez, and Sanchez 2001; Grappi and Montanari 2011; Lee et al. 2008; Prayag and Ryan 2012).”
Tourist loyalty to a local cultural event: The case of Turkmen handicrafts festival (2016, neutral): “Customer satisfaction is necessary to achieve business success (Kim et al., 2011), because satisfied customers are less likely to switch to something different (Grappi & Montanari, 2011).”
Negative emotions in tourism: a meaningful analysis (2019, background): “Focusing on the hedonic value of tourism experiences, Grappi and Montanari (2011) further illustrate that negative emotions (boredom, anger) also have an indirect effect on tourists’ reactions.”
Memorable tourism experiences: antecedents and outcomes (2018, background): “…and the environmental atmosphere for their programs to be perceived as exciting, delightful, fun, thrilling and interesting (Gursoy, Spangenberg, & Rutherford, 2006) as both program contents and environmental cues affect the level of hedonism perceived by visitors (Grappi & Montanari, 2011).”
The impact of positive emotional experiences on eWOM generation and loyalty (2018, background): “Previous research focused on emotional experiences associated with festivals (Grappi and Montanari, 2011; Lee et al., 2008), shopping (Yuksel, 2007; Yuksel and Yuksel, 2007), restaurants (Han and Jeong, 2013; Han et al., 2009; Ladhari, 2009), theme parks (Bigné et al., 2005), holidays (Rodríguez…”