An exploratory investigation of new product forecasting practices

By Kenneth B. Kahn. 2002

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Measuring firm innovativeness: towards a composite innovation index built on firm innovative posture, propensity and performance attributes (2008, background): “They also embody the design of a firm’s innovation system and its innovative (Howells, 1995; Kahn, 2002; Koen and Kohli, 1998).”
Linking Marketing and Engineering Product Design Decisions via Analytical Target Cascading (2005, background): “However, Kahn (2002) found that marketing assumes primary responsibility for making market forecasts across both types of goods, with a considerably shorter horizon for ''consumer goods.''”
Retail forecasting: Research and practice (2019, methodology): “In practice, the forecast error (MAPE) for company forecasts of the market for their own new products has been found in specific cases to be more than 50% (e.g. Brown and Hunter, 1967; Kahn, 2002) over a time horizon of two years or more, though the evidence is limited and has little relevance to th”
The use of analogies in forecasting the annual sales of new electronics products (2013, result): “However, the results appears to be better than the mean forecasting accuracy for ‘new to the world’ products reported by Kahn (2002).”
Forecasting: theory and practice (2020, methodology): “(2014) proposed a functional KPSS test for stationarity. Chang et al. (2016) studied nonstationarity of”