Internal marketing, organisational culture, job satisfaction, and organisational performance in non-life insurance

By Yung‐Ming Shiu, Tsu-Wei Yu. 2010

113 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/8e4ec10b701bb28f6a106bd9c5ec18950679d654

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Yi-Chun Yang

In Marketing

1. Yi-Chun Yang

In Organizational Behavior and Human Resource Management

1. Yi-Chun Yang

Citations in the corpus

• High-involvement human resource practices, affective commitment, and organizational citizenship behaviors (2012, background): “Shiu and Yu (2010) demonstrated that proper internal marketing practices are positively associated with job satisfaction and performance of non-life insurers.”