Formation, Growth, and Adaptive Change in Marketing Systems

By R. Layton. 2015

188 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/8ab412b71f6d74592784c74a6592f391caa16115

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Maria Colurcio
2. Bo Edvardsson
3. Javier Reynoso
4. Kaisa Koskela-Huotari
5. Steve Baron
6. Stephen Louis Vargo
7. Robert F. Lusch
8. Melissa Archpru Akaka

In Organizational Behavior and Human Resource Management

1. Maria Colurcio
2. Bo Edvardsson
3. Javier Reynoso
4. Steve Baron
5. Kaisa Koskela-Huotari
6. Stephen Louis Vargo
7. Robert F. Lusch
8. Heesup Han

In Sociology and Political Science

1. Stephen Louis Vargo
2. Maria Colurcio
3. Robert F. Lusch

Citations in the corpus

• A Systems Perspective on Markets: Toward a Research Agenda (2017, background): “The formation and growth of such marketing systems are deemed to be underpinned by social mechanisms, interacting at the micro, meso and macro levels (Layton, 2014) – features similar to a service-ecosystems approach, as will be discussed.”