Gender as a moderator of the relationship between materialism and fashion clothing involvement among Indian youth

By Meenakshi Handa, Arpita Khare. 2013

107 citations recorded by the source corpus.

Subfields: Marketing, Museology, Social Psychology

View Paper: https://www.semanticscholar.org/paper/8a850c79b03b6029cb08c6d485123bae050236bf

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Philipp A. Rauschnabel
2. Thurasamy Ramayah
3. Stephanie Hui-Wen Chuah
4. Nina Krey

In Social Psychology

1. Thurasamy Ramayah
2. Philipp A. Rauschnabel
3. Nina Krey

Citations in the corpus

• Wearable technologies: The role of usefulness and visibility in smartwatch adoption (2016, background): “Furthermore, a conceptual paper by Hein and Rauschnabel (2016) examines the adoption of wearables (augmented reality smart glasses) in work-related contexts.”
• Buying to Blunt Negative Feelings: Materialistic Escape from the Self (2016, unknown): “…(Chaudhuri, Mazumdar, & Ghoshal, 2011; Chen & Kim, 2013; Eastman Fredenberger, Campbell, & Calvert, 1997; Heaney et al., 2005; Kamineni, 2005; Podoshen & Andrzejewski, 2012; Richins, 1994; Velov, Gojkovic, & Duric, 2014), an effect that may be particularly strong among women (Handa & Khare, 2013).”