Mature relationships: Why does relational orientation turn into transaction orientation?

By Kishore Pillai, Arun Sharma. 2003

157 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/88f86b480e510cc5fc1ac73f5d7d9f5158358118

Citations in the corpus

• Stakeholder Relationship Bonds (2016, unknown): “initiatives to aid that important customer’s business (Pillai and Sharma, 2003).”