Online purchase determinants: Is their effect moderated by direct experience?

By Thijs L. J. Broekhuizen, Eelko K. R. E. Huizingh. 2009

92 citations recorded by the source corpus.

Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/88e0361eaa30614384350816c72c2ba3583bed92

Citations in the corpus

• An Integrated Model for Customer Online Repurchase Intention (2011, unknown): “However, to our knowledge, online shopping enjoyment has been most tested as an influential antecedent of attitude [21] or the initial purchase intention [5].”