Humor in Persuasion on Threatening Topics: Effectiveness Is a Function of Audience Sex Role Orientation

By M. Conway, Laurette Dube. 2002

108 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Social Psychology

View Paper: https://www.semanticscholar.org/paper/88933beedd3bb7ae0052cc756d038e1f2d1f2714

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Literature and Literary Theory

1. Martin Eisend
2. Linda D. Hollebeek
3. Johannes Knoll
4. Jörg Matthes

In Social Psychology

1. Martin Eisend
2. Linda D. Hollebeek
3. Johannes Knoll
4. Jörg Matthes

Citations in the corpus

• A meta-analysis of humor in advertising (2009, background): “Both effects can be considered as large according to the classification by Cohen (1977) .”