A review of international green power markets: recent experience, trends, and market drivers

By L. Bird, Rolf Wüstenhagen, J. Aabakken. 2002

136 citations recorded by the source corpus.

Subfields: Renewable Energy, Sustainability and the Environment

View Paper: https://www.semanticscholar.org/paper/87fa42f1e65a33a0b34789973b8ac7d0d221b842

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Renewable Energy, Sustainability and the Environment

1. Rolf Wüstenhagen
2. M. Bilharz
3. Dorian Litvine
4. Sandro Montresor

Citations in the corpus

• Helping "light green" consumers walk the talk: Results of a behavioural intervention survey in the Swiss electricity market (2011, background): “For example, marketers in the Netherlands and some other countries offer green electricity products where the price premium is minimal, zero or even negative, and yet customer demand remains relatively modest (Bird et al., 2002, pp. 524–525).”
• Green Energy Market Development in Germany: Effective Public Policy and Emerging Customer Demand (2006, methodology): “For the few marketers who did not disclose their customer numbers to us, we made own estimates based on publicly available information and data we gathered for a similar survey that we have performed worldwide in 2001 (Bird et al., 2002).”
• Whatever the customer wants, the customer gets? Exploring the gap between consumer preferences and default electricity products in Germany (2013, background): “(2001) and Bird et al. (2002) analyzed preferences of private household customers and found that they are willing to pay a higher price for green power than for the standard electricity mix.”
• American policy conflict in the greenhouse: Divergent trends in federal, regional, state, and local green energy and climate change policy (2007, background): “The success of these programs sparked the spread of green power offerings across the country, and the US now hosts the world's largest and most active customer-driven green power market (Bird et al., 2002).”
• ‘Better late than never’: the interplay between green technology and age for firm growth (2017, background): “…to sustainable consumers, they often fail to translate their niche market potential into a broad mass market, mainly because of the competition from incumbent ‘greening Goliaths’, through their ‘inner’ form of corporate sustainable entrepreneurship (e.g. Bird et al. 2002; Stenzel and Frenzel 2008).”
• Social acceptance of renewable energy innovation: An introduction to the concept (2007, unknown): “The emergence of green power marketing (Bird et al., 2002; Wüstenhagen et al., 2003), where residents (including tenants) get the opportunity to ‘‘switch’’ to renewable energy supply without being actually involved in the physical generation, is probably the area where market adoption can almost com”
• Green defaults : Information presentation and pro-environmental behaviour (2008, background): “In the Netherlands, for example, suppliers had to stop advertising green power because it was sold out after 13% of the customers decided to buy green electricity (Bird et al., 2002).”
• Towards a contemporary approach for understanding consumer behaviour in the context of domestic energy use (2007, background): “However, marketing activity has been slow to develop awareness and education (as reviewed by Salmela and Varho, 2006), which is considered to be one of the critical factors in adoption (Bird et al., 2002).”