The determinants of web page viewing behavior: an eye-tracking study

By Bing Pan, Helene Hembrooke, Geri Gay, Laura A. Granka, Matthew K. Feusner, Jill K. Newman. Eye Tracking Research & Application, 2004

398 citations recorded by the source corpus.

Subfields: Information Systems, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/8578565b9171eaa829a0635e6c7c15366bffe863

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In Human-Computer Interaction

Citations in the corpus

What do you see when you're surfing?: using eye tracking to predict salient regions of web pages (2009, background): “[24] studied the dependency of scan paths (i.”
Colour appeal in website design within and across cultures: A multi-method evaluation (2010, methodology): “He further adds that such perception has theoretical underpinnings in communication theory (Pan et al., 2004) and relates to an effective website interface.”
An Eye-Tracking Study of Tourism Photo Stimuli (2016, background): “14 eye-tracking studies and are not intended to be representative (Miellet et al. 2010; Pan et al. 2004; Pan et al. 2013 Wedel and Pieters 2008).”
In Google We Trust: Users' Decisions on Rank, Position, and Relevance (2007, methodology): “…2000), analysis of scanpaths (sequences of eye gazes) on Web pages (Josephson & Holmes, 2002), ocular behavior of Web users completing tasks on a Web portal page (Goldberg, Stimson, Lewenstein, Scott, & Wichansky, 2002), and eye movement behavior on several types of websites (Pan et al., 2004).”
Accurately interpreting clickthrough data as implicit feedback (2005, background): “Many of the studies using eye-tracking to study Webbased ”information search”, use the term loosely, and are actually referencing users’ patterns of navigation across general web page content – not the display of search engine results [10, 21, 12].”
The Gender Gap (2014, neutral): “Females tend to focus more highly on text, consistent with a comprehensive processing strategy, whereas males tend to focus on graphics and images (Pan et al., 2004; Schiessl et al., 2003), consistent with heuristic processing.”