What do you see when you're surfing?: using eye tracking to predict salient regions of web pages
By Georg Buscher, Edward Cutrell, Meredith Ringel Morris. 2009
304 citations recorded by the source corpus.
Subfields: Computer Vision and Pattern Recognition, Human-Computer Interaction
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Computer Vision and Pattern Recognition
- Patsorn Sangkloy
- James Hays
- Tad Hogg
- Donald P. Green
- Kristina Lerman
- Gerardo Berbeglia
- Pascal Van Hentenryck
- Luc Van Gool
In Human-Computer Interaction
Citations in the corpus
- Leveraging Position Bias to Improve Peer Recommendation (2014, methodology): “Our approach exploits position bias: people pay more attention to items at the top of a web page or a list of items than those below them [6,7].”
- The Simple Rules of Social Contagion (2013, unknown): “A new message starts at the top of the queue, where it is more likely to be seen because users usually start browsing from the top of a page [26].”
- Taming the Unpredictability of Cultural Markets with Social Influence (2017, background): “They found that position bias [18, 7] plays an important role in such cultural markets: people allocate significantly more visual attention to items appearing near the top of a Web page or a list of items than those below them.”
- WebGazer: Scalable Webcam Eye Tracking Using User Interactions (2016, background): “[Buscher et al. , 2009] demonstrated the value of gaze information for building models that predicted salient regions of web pages, while [ Cole et al. , 2011 ] built reading models operating on eye tracking data to investigate information acquisition strategies.”
- Do Online Advertisements Increase Political Candidates’ Name Recognition or Favorability? Evidence from Randomized Field Experiments (2014, background): “…evaluations, or ‘offline’ behavior, subjects are typically aware that they are being studied, having been previously enrolled in a research study or asked to browse the internet while sitting in a researcher’s lab (e.g., Danaher and Mullarkey 2003; Buscher et al. 2009; Grimmer et al. 2012).”
- Disentangling the Effects of Social Signals (2014, background): “Due to human cognitive biases, the presentation order of items strongly affects how people allocate attention to them (Payne, 1951; Buscher et al., 2009).”