Enhancing Marketing with Engineering: Optimal Product Line Design for Heterogeneous Markets

By Jeremy J. Michalek, Peter Ebbes, Feray Adiguzel, Fred M. Feinberg, Panos Y. Papalambros. 2011

120 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Management of Technology and Innovation, Marketing

View Paper: https://www.semanticscholar.org/paper/fd329dad382298cf8a151b35424ca690fa1d9723