Multinational Enterprises Are Regional, Not Global

By Alan M. Rugman, C. Brain. 2003

130 citations recorded by the source corpus.

Subfields: Strategy and Management

View Paper: https://www.semanticscholar.org/paper/84a5f02dfd6db60f4647e75b489c0aa9a20a652e

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In Strategy and Management

1. Alain Verbeke
2. Alan M. Rugman
3. K. Meyer
4. Christian Geisler Asmussen
5. Rajneesh Narula
6. Ans Kolk
7. Simon Collinson
8. J. Pinkse

Citations in the corpus

• A perspective on regional and global strategies of multinational enterprises (2004, methodology): “In this context, Rugman and Brain (2003) report an analysis of the regional sales of the world’s 20 most transnational firms as defined by the United Nations’ World Investment Report 2002.”