Innovation's Holy grail

By C. Prahalad, R. Mashelkar. 2010

442 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/83d66ea159c5fd56e62457266a9f4a1f82df3ed4

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Citations in the corpus

Multinational corporations’ economic and human rights impacts on developing countries: a review and research agenda (2014, background): “Studies on the Bottom of the Pyramid (BOP) (Prahalad and Hart, 2002; Rosenbloom and Althaus, 2007; Seelos and Mair, 2007; Anderson et al., 2010; Prahalad and Mashelkar, 2010) maintain that serving the poor can simultaneously be profitable for firms, and help the poor.”
From Cost to Frugal and Reverse Innovation: Mapping the Field and Implications for Global Competitiveness (2014, background): “Other terms for frugal innovation are Ghandian innovation ( Prahalad and Mashelkar 2010 ) or jugaad ( Sharma and Iyer 2012 ; Cappelli et al. 2010 ; Petrick and Juntiwasarakij 2011 ), terms that emphasize the specifi c Indian context in which such innovations have often been created.”
Resource-constrained product development: Implications for green marketing and green supply chains (2012, background): “The central thrust of innovations in such contexts is affordability, and a range of alternatives are explored along with several improvisations in order to develop products that fit-in with the consumption context (Prahalad & Mashelkar, 2010).”
How Frugal Innovation Promotes Social Sustainability (2016, background): “According to Prahalad and Mashelkar [56], affordability and sustainability replace abundance and premium pricing as drivers for innovation in the developing countries.”
Assessing India's lead market potential for cost‐effective innovations (2012, unknown): “Of late, we can however observe an increasing pattern of innovation activities taking place in countries like India and China, especially in the domain of “frugal innovations”, as described earlier (Herstatt et al., 2008; Prahalad and Mashelkar, 2010).”
Scaling up social businesses in developing markets (2016, unknown): “Specifically, we formulated the following question for this paper: How can social businesses scale up in developing markets? Whereas some authors view the role of entrepreneurship as indispensable to bringing real change of magnitude in the world (Grassl, 2012), others regard technology as a means t”
Frugal innovation: aligning theory, practice, and public policy (2014, background): “Firms often overturn the conventional wisdom in “doing more with less for more” (Prahalad and Mashelkar, 2010).”
What is frugal innovation? Three defining criteria (2016, background): “First principles and approaches to develop frugal innovation have been published (Basu et al. 2013; Kumar and Puranam 2012; Lehner and Gausemeier 2016; Prahalad 2012; Prahalad and Mashelkar 2010; Radjou and Prabhu 2014).”
Crafting Sustainable Development Solutions: Frugal Innovations of Grassroots Entrepreneurs (2016, background): “This literature intersects with management, organization, entrepreneurship and development studies, forging new terminology such as “frugal innovation” [18], “reverse innovation” [19], “Jugaad innovation” [20], “BOP innovation” [21,22], “Gandhian innovation” [23], “empathetic innovation” [24,25], “l”