A meta-analysis of field-experiments using social norms to promote pro-environmental behaviors

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Listen to others or yourself? The role of personal norms on the effectiveness of social norm interventions to change pro-environmental behavior (2021, background): “…including 91 field-experiments has shown that interventions making salient a social norm in favor of the desired behavior are more effective (i.e., with a medium effect size) in changing pro-environmental intention/behavior than not intervening at all (Bergquist, Nilsson, & Schultz, 2019).”
Psychological and Demographic Factors Affecting Household Energy-Saving Intentions: A TPB-Based Study in Northwest China (2020, background): “(2019), who noted that social motives are more influential in pro-environmental intentions than financial motives [78,79].”