Effects of corporate social responsibility on brand value
By T. Melo, J. I. Galan. 2011
187 citations recorded by the source corpus.
Subfields: Marketing, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/82fc73e35505900e229974522f8a5c07e7f906e9
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
In Strategy and Management
Citations in the corpus
- Corporate Social Performance: A Review of Empirical Research Examining the Corporation–Society Relationship Using Kinder, Lydenberg, Domini Social Ratings Data (2017, background): “Moreover, in some industries, having a reputation for CSP lends credibility that promotes trust among potential clients and existing customers (Melo & Galán, 2011; Siegel & Vitaliano, 2007).”