Unlocking employees’ green creativity: The effects of green transformational leadership, green intrinsic, and extrinsic motivation

By Wenjing Li, T. Bhutto, Xu-hui Wang, Qamaruddin Maitlo, Abaid Ullah Zafar, N. Bhutto. 2020

460 citations recorded by the source corpus.

Abstract Because no prior studies investigated that green intrinsic and extrinsic motivation influence green creativity, this study aims to bridge this research gap and offers two novel constructs: green intrinsic motivation and green extrinsic motivation. A survey approach is employed to get insights from the information technology (I.T) industry located in Dalian, China. Using structural equation modeling (variance-based), the authors analyzed 298 respondents. The findings revealed that green transformational leadership has a substantial influence on green intrinsic motivation and green creativity, which are needed for employees to produce clean and green products and services. In addition, green intrinsic motivation partially mediates the relationship between green transformational leadership and green creativity. On the contrary, green extrinsic motivation as a moderator slightly undermines the green intrinsic motivation for green creative behavior. Therefore, leadership in organizations should raise the green motivation of employees so that they may innovate environment-friendly and sustainable products and services.

Subfields: Management, Monitoring, Policy and Law, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/821f969c8eedeb553da59f945cf69fa0ecb8971c

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The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management, Monitoring, Policy and Law

  1. Ramsha Farooq
  2. Amandeep Dhir
  3. Shalini Talwar

In Marketing

  1. Amandeep Dhir
  2. Shalini Talwar
  3. Ramsha Farooq
  4. T. Bhutto
  5. Usama Awan
  6. Puneet Kaur

In Strategy and Management

  1. T. Bhutto
  2. Usama Awan
  3. Ramsha Farooq
  4. Amandeep Dhir
  5. Shalini Talwar

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