SoCoMo marketing for travel and tourism: Empowering co-creation of value

By Dimitrios Buhalis, Marie Foerste. 2015

481 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/811604ccc141c277e707495280b7dc865154a2bb

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Citations in the corpus

Real-time co-creation and nowness service: lessons from tourism and hospitality (2019, background): “The relevance and effectiveness of the nowness service needs to complement real-time data mining of consumers ’ online journey with contextual and situational factors that may affect their motivation, expectations and experience (Buhalis & Foerste, 2015).”
Smart destinations and the evolution of ICTs: a new scenario for destination management? (2019, methodology): “This framework of context marketing encompasses the SOCOMO (social context mobile) model defined by Buhalis and Foerste (2015).”
A model of perceived image, memorable tourism experiences and revisit intention (2017, background): “Future research can further explore how emerging technologies can facilitate tourist experiences cocreation and enable smart destinations to dynamically contextualize and individualize experiences towards delighting tourists in real time every time they visit a destination (Buhalis and Foerste, 2015”
Experience Value Cocreation on Destination Online Platforms (2018, unknown): “The roles of ICT, social media, and social context mobile marketing (SoCoMo) in the value cocreation process have been studied (Breidbach and Maglio 2016; Buhalis and Foerste 2015; Cabiddu, Lui, and Piccoli 2013; Neuhofer, Buhalis, and Ladkin 2012; Ramaswamy and Ozcan 2016; Singaraju et al. 2016).”
Smart hospitality—Interconnectivity and interoperability towards an ecosystem (2018, background): “Customers’ pre-purchase and on-site behaviour are influenced by the context posted on online platforms (Buhalis and Foerste, 2015).”
The digital revolution in the travel and tourism industry (2019, background): “According to Buhalis and Foerste (2015, p. 155), “SoCoMo marketing integrates social media, context-based and smart mobile devices capabilities.”
Tourists’ Experiences with Smart Tourism Technology at Smart Destinations and Their Behavior Intentions (2019, background): “Smart destinations integrate technologies into their tourism resources and use the technologies as a marketing platform (Buhalis and Foerste 2015; Pan et al. 2011).”
Digital tourism: mobile phones, internet and tourism in Africa (2019, background): “Smart tourism enables users to integrate information from various sources on their mobile devices, personalise their profile via applications and social networks, as well as interrelate dynamically within their context (Buhalis & Foerste, 2015).”