Trust in e-commerce

330 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

The effects of website design on purchase intention in online shopping: the mediating role of trust and the moderating role of culture (2010, background): “Several studies (Gefen et al., 2003; Kim and Kim, 2005; Salam et al., 2005; Suh and Hun, 2003; Sultan et al., 2005) have empirically shown that increase in customer trust on the online vendor increases purchase intention.”
The mediating role of consumer trust in an online merchant in predicting purchase intention (2013, background): “Most existing studies predominantly focus on the effects f trust on the perceived risk (Cheung & Lee, 2001; Corbitt et al., 003; Flavian et al., 2005; Gefen, 2002; Gefen et al., 2003; Jarvenpaa t al., 2000; Pavlou, 2003; Salam et al., 2005).”
The importance of perceived trust, security and privacy in online trading systems (2009, background): “These beliefs encapsulate concerns related to privacy and subsequent use of consumer information by the vendor (Liu et al., 2005; Salam et al., 2005).”