Analysis and Improvement of the Measurement of Interpersonal Attraction and Homophily

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Active Listening in Peer Interviews: The Influence of Message Paraphrasing on Perceptions of Listening Skill (2010, background): “Social attraction is conceptualized as the belief that the target person would be pleasant to spend time with or enjoyable as a member of one's social circle ( McCroskey, McCroskey, & Richmond, 2006 ).”
Shared identity and shared information in social media: development and validation of the identity bubble reinforcement scale (2018, background): “In the perceived homophily scale, homophily is assessed as individual perceptions of similarity in terms of background and attitudinal factors (McCroskey et al., 2006).”
TUNES THAT BIND? (2009, background): “fm friends? Homophily in Online Friendships Friendship scholars long recognized that most people tend to prefer friends that they perceive as similar to them on demographic and social characteristics (McPherson & SmithLovin 1987; McCroskey et al. 2005).”
Does synchrony promote generalized prosociality? (2014, methodology): “…the questionnaire included four items to measure attraction to people within one’s own group (Cronbach’s alpha .85) and four similar items to measure attraction to people within the other group (Cronbach’s alpha .85), adapted from Bettencourt, Miller, and Hume (1999) and McCroskey et al. (2006).”