The impossibility of capitalist markets in higher education

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Sexism, racism, prejudice, and bias: a literature review and synthesis of research surrounding student evaluations of courses and teaching (2021, background): “These researchers acknowledge that the marketisation of the higher education system means customer satisfaction plays a valuable role in the modern university because enrolment numbers matter (marginson 2013).”
Varieties of academic capitalism and entrepreneurial universities (2017, background): “Some HER systems have long had private universities, often to a significant degree, that operate on these lines (for a broadly similar analysis of stages 1 to 3, see Marginson 2013).”
Conceptions of the value of higher education in a measured market (2018, background): “However, this has not necessarily prevented institutions from reimagining themselves as market units within a wider system of competition, consumer leveraging and reputational management (Marginson 2013).”