Consumer Gift Systems

By M. Giesler. 2006

375 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/7c3c4e241372788ffda92f18978910449e5d0226

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In Marketing

In Organizational Behavior and Human Resource Management

Citations in the corpus

Place Attachment in Commercial Settings: A Gift Economy Perspective (2014, positive): “These can be between individuals but may extend to systems of relationships that underlie communities as a whole (Giesler 2006) or to nondyadic exchanges between community members (Weinberger and Wallendorf 2012).”
Review of the theoretical underpinnings of loyalty programs (2011, background): “Relationship-building efforts targeted at one consumer may negatively affect relationships with other consumers (Feinberg et al., 2002); these cross- customer effects could differ, however, when a relationshipbuilding effort is targeted at a group of consumers (Giesler, 2006).”
The Role of Status Seeking in Online Communities: Giving the Gift of Experience (2007, neutral): “Research on virtual consumer communities has singled out information and advice that members of virtual communities freely provide to each other as an important factor in creating and sustaining these virtual communities (Giesler, 2006; Kollock, 1999; Schau & Gilly, 2003).”
Consumer Resistance: Proposal for an Integrative Framework (2007, background): “More recently, community groups (Muniz and Schau, 2005) and the emergence of alternative and militant consumer networks on the Internet have been the subject of new research (Giesler and Pohlmann, 2003; Giesler, 2006; Hemetsberger, 2006).”
The Relationship between Access Practices and Economic Systems (2016, background): “This raises questions regarding whether the distribution and consumption practices surrounding digital materiality constitute sharing (Belk 2014) or community gift giving (Giesler 2006).”
Mutuality (2016, background): “…research misrepresents the construct of the gift in classic sociological thought—that is, in the tradition of anti-utilitarian social science from whence it derives (Liebersohn, 2010; Mauss, 1990 [1924–1925]), and in other recent consumer research (Giesler, 2006; Weinberger and Wallendorf, 2012).”
Access-Based Consumption: The Case of Car Sharing (2012, background): “For instance, consumers may not experience disgust from contagion effects when access is digital (e.g., eBook rental or sharing of digital music files), and thus consumption may be guided by different norms of reciprocity, and brand communities may emerge (Giesler 2006).”
Extended Self in a Digital World (2013, background): “This need not be so-called pirated music like that of Napster and its successors (Dibbell 2000; Giesler 2006).”
From Trash To Treasure And Beyond: The Meaning Of Voluntary Disposition (2009, background): “The disposition literature features topics ranging from gift giving (Sherry, 1983; Belk, 1995; Giesler, 2006), to community building through toy libraries (Ozanne and Ozanne, 2008).”