ENERGY CONSERVATION “NUDGES” AND ENVIRONMENTALIST IDEOLOGY: EVIDENCE FROM A RANDOMIZED RESIDENTIAL ELECTRICITY FIELD EXPERIMENT

By Dora L. Costa, Matthew E. Kahn. 2010

728 citations recorded by the source corpus.

Subfields: Building and Construction, Management, Monitoring, Policy and Law, Renewable Energy, Sustainability and the Environment

View Paper: https://www.semanticscholar.org/paper/7c268cc9053b5fb94afd5b73b3342c25edddcfc6

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Citations in the corpus

Goal Setting and Energy Conservation (2014, background): “…consumers’ behav- 1One of the largest companies, OPower, works with over 80 utilities nationwide and claims over 2 Terawatt hours of electricity saved as a result of its behavioral programs. ior (Allcott, 2011; Ferraro and Price, 2013; Costa and Kahn, 2010; Nolan et al., 2008; Bolsen et al., 2013).”
The dynamics of behavior change: Evidence from energy conservation (2016, background): “…a fast growing experimental literature, scholars have demonstrated that tailored information programs have a tremenous potential for reducing household electricity use (Allcott, 2011; Ayres et al., 2013; Costa and Kahn, 2013; Davis and etcalf, 2014; Delmas and Lessem, 2014; Jacobsen et al., 2012).”
TESTING ENFORCEMENT STRATEGIES IN THE FIELD: THREAT, MORAL APPEAL AND SOCIAL INFORMATION (2013, background): “The observation that “social norms marketing” can backfire is not new in the literature (see, e.g., Beshears et al. 2010; Costa and Kahn 2010).”
Site Selection Bias in Program Evaluation (2015, neutral): “Also closely related are the academic studies of early Opower programs, including Allcott (2011), Allcott and Rogers (2014), Ayres, Raseman, and Shih (2013), and Costa and Kahn (2013).”
On the Economics of Energy Labels in the Housing Market (2011, background): “The paper also relates to the fast-growing literature on environmentalism and consumer choice [16,19] that increasingly focuses on residential energy consumption [7,8].”
Social Image and Economic Behavior in the Field: Identifying, Understanding and Shaping Social Pressure (2017, neutral): “…that include a household’s energy use as well as the energy use of those around them can reduce energy use by those consuming more than those around them (e.g., Alcott 2011, Ayres et al. 2013 and Costa and Kahn 2013).5 However, it is less clear that such policies reflect social image concerns.”
The Role of Behavioural Economics in Energy and Climate Policy (2011, neutral): “Costa and Kahn (2010) analyzed the OPOWER data and found, in fact, that the program effects were heterogeneous: while the electricity conservation “nudge” of providing feedback to households on their own and peers’ home electricity usage works with political liberals, it backfires with political…”
Beyond nudges: Tools of a choice architecture (2012, background): “Liberal households reduced their consumption, while Republicans increased theirs, presumably due to differences in environmental concerns (Costa and Kahn 2010).”