The effects of atmospheric elements on customer impression: the case of hotel lobbies

By Cary C. Countryman, S. Jang. 2006

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On Store Design and Consumer Motivation (2012, background): “In the context of store and service design, color is one of the most influential ambient variables (e.g., Countryman & Jang, 2006).”
The role of aesthetics and design in hotelscape: A phenomenological investigation of cosmopolitan consumers (2017, background): “Design and art helps to strategically position the hotel making it part of the organization's marketing activity (West & Purvis, 1992), leading to improved occupancy rates and increased average daily room rates (Countryman & Jang, 2006).”
What Makes Airbnb Experiences Enjoyable? The Effects of Environmental Stimuli on Perceived Enjoyment and Repurchase Intention (2020, background): “Theoretically, as physical stimuli influence human behavior (Kotler 1973), the physical property is found to be one of the most important attributes affecting travelers’ accommodation decisions, and it creates value for guests during their stay (Countryman and Jang 2006).”