An experimental study of two dimensions of country-of-origin (manufacturing country and branding country) using intrinsic and extrinsic cues

By Narasimhan Srinivasan, S. Jain, K. Sikand. 2004

124 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/7a30452e54452164a9a60f1f66627016d4babbbc

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1. Michael Chattalas
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Citations in the corpus

• Brand and country-of-origin effect on consumers' decision to purchase luxury products☆ (2012, background): “However, in certain circumstances, consumers prefer extrinsic attributes, finding them more credible and reliable than their own assessment (Srinivasan et al., 2004).”
• The impact of national stereotypes on the country of origin effect: A conceptual framework (2008, background): “…presented, the country of manufacturing cue has a larger effect on evaluations than the country of brand origin cue Hui and Zhou (2003) and Srinivasan et al. (2004) When simultaneously presented, the country of brand origin cue has a larger effect on evaluations than the country of…”