Online Surveys in Marketing Research

By J. Ilieva, Steve Baron, N. Healey. 2002

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Citations in the corpus

Comparing Mail and Web-Based Survey Distribution Methods: Results of Surveys to Leisure Travel Retailers (2005, background): “Since people may have preferences to the mode of survey response, response rates may be increased as a result of offering different survey formats to participants (Ilieva, Baron, and Healey 2002; Schaefer and Dillman 1998).”
Online data collection in academic research: advantages and limitations (2007, background): “Some researchers even argue that using a web survey guarantees a potentially better response rate (Ilieva et al , 2002; Matz, 1999).”
Exploring Consumer Behavior in Virtual Reality Tourism Using an Extended Stimulus-Organism-Response Model (2018, background): “The ability of today’s online consumers to respond quickly and cost effectively to the Internet has enabled researchers to examine topics of interest through online surveys (Evans and Mathur 2005; Ilieva, Baron, and Healey 2002; Wright 2005).”
Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study (2004, methodology): “On average, it took respondents 6.6 days to complete and return the questionnaire, which is slightly higher than the 5.59 days reported by Ilieva et al. (2002).”
The Role of the Firm and Owner Characteristics on the Performance of Agritourism Farms (2008, background): “This falls in the one-to-two month standard time range for online surveys (Ilieva et al. 2002).”
An exploratory study of radio frequency identification (RFID) adoption in the healthcare industry (2007, methodology): “There are well-documented practical problems with the paper-based form of data collection including poor response rates, slow response, and manual transcription of data from a hard copy questionnaire to an appropriate statistical analysis tool (Ilieva et al ., 2002; Thompson et al ., 2003).”
Online Versus Paper (2009, background): “…S tu d y T y p e o f R es p o n d en ts R es p o n d e n t A g e G en d er A im s o f S tu d y T o p ic o f Q u es ti o n n a ir e E m a il s u p er io r in … E m a il i n fe ri o r in … O th er f in d in g s Ilieva, Baron, and Healey 2002 100 1999 central bank research department and/or board…”
Why is diversification an attractive farm adjustment strategy? Insights from Texas farmers and ranchers (2009, background): “Although the literature reports that on-line surveys are usually conducted in less than a month (Ilieva et al., 2002), this survey remained open for 64 days in consideration of the fact that spring is usually a busy season for farmers.”
The value of online surveys (2005, background): “…of online surveys have been widely described in the literature (see, for example, Fricker and Schonlau, 2002; Furrer and Sudharshan, 2001; Ilieva et al., 2002; Malhotra, 2004; McDaniel and Gates, 2005; Tingling et al., 2003; Wilson and Laskey, 2003), no single source covers the strengths…”