Attitudes toward heroic and nonheroic physical risk takers as mates and as friends

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Altruism towards strangers in need: costly signaling in an industrial society (2010, unknown): “Although there have been several investigations on costly signaling applications in contemporary urban communities (Farthing, 2005; Goldberg, 1995; Lyons, 2005), well-controlled empirical studies have not yet been conducted in modern industrial societies.”
Blatant benevolence and conspicuous consumption: when romantic motives elicit strategic costly signals. (2007, background): “This result is consistent with findings that heroic men are preferred as mates (Farthing, 2005; Kelly & Dunbar, 2001) and with the notion that heroic displays can function as costly signals of helpfulness and courage.”