Consumers' implicit theories about personality influence their brand personality judgments

By Pragya Mathur, Shailendra P. Jain, Durairaj Maheswaran. 2012

91 citations recorded by the source corpus.

Subfields: Clinical Psychology, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/74d6d03ab8b3f5288c8a06c7e27c97b4d47b192f