Assortment Size and Option Attractiveness in Consumer Choice among Retailers

By A. Chernev, Ryan Hamilton. 2009

190 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing

View Paper: https://www.semanticscholar.org/paper/72cd0d4f2ca3ef0da3b5383a77d0461e6f209abc

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Ulf Böckenholt
2. J. Goodman
3. Ryan Hamilton
4. A. Chernev

In Marketing

1. Ulf Böckenholt
2. J. Goodman
3. Ryan Hamilton
4. A. Chernev

Citations in the corpus

• Low Prices are Just the Beginning: Price Image in Retail Management (2013, background): “The size of the retailer’s assortment (Chernev 2003; Chernev and Hamilton 2009; Iyengar and Lepper 2000) can have a direct impact on its price image.”
• Choice overload: A conceptual review and meta-analysis (2015, background): “Thus, the observations obtained from the three papers using assortment choice as a dependent variable (Chernev, 2006; Chernev & Hamilton, 2009; Goodman & Malkoc, 2012) indicate a much weaker choice overload effect, often displaying the opposite (more is better) effect.”