An Empirical Study of Consumer Switching from Traditional to Electronic Channels: A Purchase-Decision Process Perspective

By Alok Gupta, Bo-chiuan Su, Zhiping Walter. International Journal of Electronic Commerce, 2004

365 citations recorded by the source corpus.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/71df6783053a63226becf495086c8492b308a73c

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In Marketing

  1. J. Valacich
  2. John D. Wells
  3. Anantaram Balakrishnan
  4. Bo Zhang
  5. Traci J. Hess
  6. Shankar Sundaresan
  7. V. Venkatesh
  8. Hartmut Hoehle

Citations in the corpus