The Impact of Virtual Worlds on Word-of-Mouth: Improving Social Networking and Servicescape in the Hospitality Industry

By Jungsun Kim, Andrew M. Hardin. 2010

100 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/7198141283d34285eb46503f057eb03de50d33cd

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Weilin Lu
2. Li-Wen Shih
3. Wen-Chin Tsao
4. Svetlana Stepchenkova
5. Tom M. Y. Lin
6. Ming-Tsang Hsieh
7. Estela Marine-Roig
8. Salvador Anton Clavé

In Organizational Behavior and Human Resource Management

1. Weilin Lu
2. Wen-Chin Tsao
3. Svetlana Stepchenkova

In Sociology and Political Science

1. Weilin Lu
2. Li-Wen Shih
3. Wen-Chin Tsao
4. Svetlana Stepchenkova
5. Tom M. Y. Lin
6. Ming-Tsang Hsieh
7. Estela Marine-Roig
8. Salvador Anton Clavé

Citations in the corpus

• User-Generated Content as a Research Mode in Tourism and Hospitality Applications: Topics, Methods, and Software (2015, background): “UGC is considered an electronic form of word-of-mouth marketing (eWOM; J. Kim & Hardin, 2010; J. Q. Zhang, Craciun, & Shin, 2010) that has traditionally been defined as the extent to which a customer informs User-Generated Content as a Research Mode 121 friends, relatives, and colleagues of an…”
• Compliance with eWOM: the influence of hotel reviews on booking intention from the perspective of consumer conformity. (2015, background): “Kim and Mattila (2011) advocated that convenience, qualty, risk reduction, and social reassurance are major considerations hen consumers read online hotel reviews.”